To help determine if a merchant is serious, affiliates will examine you, your site, your business, your program and even some of your current affiliates, if you have any yet.

If you auto-approve all applicants, or don’t know what you’re affiliates are up to, you may find yourself facing some future legal action.

In order to build a motivated affiliate sales force, your affiliate program should have the same credibility as your company name and your products or services.

Remember, do the right thing and do it consistently.

You need to find affiliate partners that are a good fit for your products and sell your program to them.

Be careful who you link to and verify your reciprocal links often.