According to InternetRetailer, privacy policies that are vague, or hard to understand, may hurt online retailers. A survey concludes that 67% of Internet users surveyed did not register at a web site or shop online because they found the privacy policy too complicated or unclear. This sends a clear message to those who sell online that they need to review their policies. If you currently have one of those 10 paragraph privacy policies that read like a contract created by a team of attorneys, it may time to rewrite it. Keep in mind that a privacy policy is meant for the visitors of your site and prospective customers and should be something that is easily read and understood by the general public. If only an attorney can understand it you may be losing sales.

If you don’t think this is affecting your sales, consider this “In addition, 64% of consumers have decided not to purchase something from a company because they weren’t sure how their personal information would be used.” With the increasing awareness of identity theft and the ever increasing amount of spam email, consumers are taking a closer look at who gets their personal information and what they plan to do with it.

This entry was posted on Sunday, July 3rd, 2005 at 11:26 am and is filed under News Articles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.